Clarity over theatre
Methods, assumptions and limits stay visible.
About
Independent analysis, close to the product
Instance Routecore helps UK app teams understand conversion routes without hiding uncertainty.
Built for a better quality of product conversation.
Instance Routecore is an independent analytics consultancy based in Norfolk. We work with teams that want to understand an app journey in context, not optimise a number at any cost.
Our work favours explicit definitions, proportionate analysis and recommendations a cross-functional team can inspect. We are comfortable saying when an instrument is unreliable, a sample is too small or the strongest next step is to learn more.
Context over averages
We ask how the product and route actually work.
Progress over certainty
Evidence should improve a decision, not pretend to remove judgement.