App analytics for route conversion funnels
See the route.
Understand the choice.
We help product teams make sense of the starts, loops, pauses and exits behind app conversion—so the next decision rests on evidence, not a neat but incomplete percentage.
Entry
Return
Complete
For product, growth and insight teams improving complex in-app journeys.
Clear definitionsTraceable evidencePractical next movesWhere the work begins
A route is more than a row of events.
People move through apps with context. They return, take permitted detours, encounter friction and change their minds. We connect those behaviours to sound measurement before recommending change.
Why Instance Routecore →Focused engagements
Choose the question, then shape the analysis.
01 · Foundation
Route funnel mapping
Build a shared, dependable model of an important journey.
Explore mapping → 02 · InvestigationConversion diagnostics
Explain an unclear change or persistent point of abandonment.
Explore diagnostics → 03 · PlanningMeasurement sprint
Define route signals before a new experience is released.
Explore the sprint →“
The useful outcome was not another dashboard. It was a shared explanation of the route, including what the data could not yet tell us.
Product lead · UK consumer app
From the field notes